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潤う

うるおう

to become moist; to be watered; to benefit financially; to profit

By Nihongo PathUpdated

Examples

  1. 雨で土が潤った。

    あめでつちがうるおった。

    The rain moistened the soil.

  2. クリームを塗ると肌が潤う。

    クリームをぬるとはだがうるおう。

    Your skin gets moisturised when you apply the cream.

  3. 観光客が増えて町の経済が潤っている。

    かんこうきゃくがふえてまちのけいざいがうるおっている。

    With more tourists coming, the town's economy is doing nicely.

Common patterns

肌が潤う
skin becomes moisturised
経済が潤う
the economy prospers
喉を潤す
to wet one's throat (transitive pair)

Memory tip

One image, two strands: literal moisture (肌・土・喉) and money flowing in so a town or industry 'does nicely'. The transitive partner is 潤す (to moisten, to enrich), and the noun 潤い means both dampness and a touch of comfort in life.

Kanji in this word

Quick check

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What does 潤う mean?